![]() You can boost this number by importing your address book and specifically adding as many people as you know in your desired hiring manager’s industry. In addition, make sure to have as many connections as possible on the site as, all else being equal, LinkedIn’s algorithm prefers to show results who are more closely connected to the searcher (e.g., 2nd degree vs. In particular, you want to have it in your Headline and Summary (since those sections are character-limited and less-easily gamed), but also your Experience and Skills sections. How do you make sure you get found in that search? Simple, make sure that exact phrase is everywhere that LinkedIn’s search algorithm looks. For example, a hiring manager searching for a marketer is going to search for “marketer.” Whereas someone looking for the perfect product manager is going to search “product manager.” Instead, if they’re looking to find someone for “X” role, they’re likely to enter “X” into that search box. ![]() Hiring managers are busy and they don’t have time to try a million search tricks. ![]() Now, as tempting as it may be, don’t overthink this one. So, the first step is to get found-which means you have to think like a hiring manager. And if they don’t see it, your profile isn’t going to do you any good, no matter how awesome it is. Keep in mind that hiring managers using LinkedIn aren’t omniscient: Just because you have a profile, it doesn’t mean that they’re going to see it. I’m a former employee of LinkedIn and I’ve looked through thousands of profiles to hire my own employees. That’s because you know that if you get it right, you can build your brand, land jobs and grow your network.Īnd the good news for you is that I have an insider perspective on this all works. Let’s be real: Few things inspire stress in job seekers quite like LinkedIn. You’ve spent all that time making sure your LinkedIn profile is finally complete. Have you been working on the next great literary masterpiece?
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